Posted on 19/07/08
This Bud's gone ... is Coke next?
In hindsight, it seems all too obvious that Carlos Brito had a master plan. It was the summer of 2005, and Mr. Brito was chatting in the pub they have at Labatt Brewing's head office in Toronto. But his mind was elsewhere - specifically, St. Louis and the colossus of Anheuser-Busch. "Bud Light is the number one brand by volume in the world," he said, explaining why Labatt, Anheuser's distributor in Canada, would be spending more to advertise Budweiser products. "Why not believe that a brand that performs well in so many markets could perform well in Canada?"
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